How we work
A deliberately short process. Five stages, clear ownership at each one, and an honest answer at the first stage if Spotify is not the right channel for what you are trying to do.
Five stages, start to live
No discovery phase that bills for repeating your brief back to you. We would rather spend that time producing the creative that will actually decide the outcome.
Qualify and scope
A short call. What is the objective, what is the budget range, what creative already exists, and what has been tried. If Spotify is the wrong channel for the job we will say so at this stage rather than three months in.
Audience and media plan
Genre, contextual playlists, podcast topics, demographics, location and language mapped against funnel stages. You get a written plan showing what each layer of budget is meant to do and how we will know whether it did it.
Creative production
Scripts written to Spotify's recommended length, voice cast and directed, music and sound design, video where the plan calls for it, plus companion display and Canvas. Multiple variants, because a single execution gives you a result with no explanation.
Build, quality check and launch
Campaign structure, pixel validation, tracking parameters, frequency caps and a pre-launch review across every asset and setting before a penny spends.
Optimise and report
Weekly changes to delivery, audience, frequency and creative rotation. Reporting written in plain language: what happened, what we changed, what happens next.
What you own, and what we bring
We work in your ad account wherever possible, so campaign history, pixel data and creative assets stay with you. What we bring is the media management, the production capability and the weekly attention that self-managed campaigns rarely get.
- Your Spotify Ads Manager account, your data, your assets
- Written plans and written reporting, not screenshots
- Creative variants produced on a rolling basis rather than once at launch
- A named person who actually knows your account
Who this works for, and who it does not
Being straight about this saves everyone a fortnight.
A good fit
Brands with a clear consumer proposition, a budget sized to reach a defined audience properly, and something worth saying out loud in thirty seconds.
Also a good fit
Teams already running paid social or search who have hit a ceiling and want to build demand rather than keep buying the same audience again.
Probably not a fit
Very narrow B2B propositions with a tiny addressable audience, or budgets too small to reach anyone at a frequency that registers. We will tell you on the first call.
How the engagement works
How do you charge?
Engagements are scoped around the media management and the creative production required, rather than a percentage of spend applied regardless of workload. We will quote against a defined scope after the first call.
Is there a minimum commitment?
For ongoing management we work in quarters, because audio needs enough time for creative iteration to compound. Single flights for a launch or seasonal push are also possible.
What do you need from us to start?
Brand guidelines if they exist, access to your Spotify Ads Manager account or permission to create one, a website contact for pixel installation, and a decision maker who can approve scripts. That is genuinely it.
Can you audit what we are already running?
Yes. If you have live or recent Spotify activity we will review structure, targeting, frequency, creative and measurement, and tell you what is worth keeping before we propose anything new.
Start with the two minute enquiry form
It covers objective, budget range, timing and existing creative, which is enough for us to come back with something considered rather than a template.