Spotify advertising guides
Plain answers to the questions brands ask before they commit a budget. Costs, specifications, platform mechanics and honest comparisons with the channels you are already running.
How much do Spotify ads cost?
Minimum spend, how the auction works, what really drives your effective cost and how to size a first budget.
Read the guideHow to advertise on Spotify
The three routes to Spotify inventory, what each one gives you, and how to choose between them.
Read the guideSpotify ad specs
Audio, video and companion image specifications in one place, with the script length guidance that matters most.
Read the guideSpotify Ads Manager: a practical guide
Objectives, targeting, the Spotify Pixel and the settings that quietly decide whether a campaign works.
Read the guideSpotify ads vs Meta ads
Where audio genuinely beats social, where it does not, and how the two work together in one plan.
Read the guideSpotify ads for ecommerce brands
How online retailers use audio for growth, what to measure, and the mistakes that waste a first test.
Read the guidePlatform figures and specifications quoted across this site come from Spotify Advertising and Spotify's published quarterly results. They change, so treat them as a starting point and check the current documentation before you plan a budget.
Rather have the short version on a call?
Tell us the objective and the budget range and we will give you a straight answer about whether Spotify fits, without a deck.