A Spotify ads agency for brands that want to be heard
We build full-funnel Spotify campaigns end to end. Strategy, audience planning, media buying and every piece of creative, audio, video and static, produced in house and done for you.
Everything a Spotify campaign needs, under one roof
Most brands stall on Spotify for one of two reasons. Either nobody owns the media buying properly, or the creative never gets made. We handle both, so a campaign can go from brief to live without you chasing three suppliers.
Spotify ads management
Account structure, audience strategy, budget pacing, bidding and weekly optimisation across every objective Spotify Ads Manager offers.
Read moreSpotify audio ads
The format that carries most of the reach. Scripting, casting, recording and mixing to Spotify's loudness and delivery specifications.
Read moreSpotify video ads
In-stream and in-feed video built to work in both nine by sixteen and sixteen by nine, with sound-on storytelling that still lands when muted.
Read moreSpotify podcast advertising
Reach listeners inside the shows they already trust, using streaming ad insertion and podcast topic targeting.
Read moreProgrammatic audio advertising
Buying Spotify inventory through the Spotify Ad Exchange in your existing DSP, so audio sits alongside the rest of your programmatic plan.
Read moreCreative production
Scripts, voice, music, sound design, video edits, Canvas loops and companion display units. Made for the placement, not adapted from a TV cutdown.
Read more
Attention has moved into people's ears
Spotify reaches an audience that is doing something else at the same time. Commuting, cooking, training, working. That is exactly why audio is one of the few remaining formats people cannot scroll past, and why an ad that respects the moment tends to outperform one that shouts.
- 777 millionMonthly active users reported by Spotify for the second quarter of 2026
- 300 millionPremium subscribers as of the same quarter, alongside the ad-supported tier
- 30 secondsMaximum length for music and podcast audio ads on Spotify
- 4 objectivesBrand awareness, engagement on Spotify, web traffic and app installs
Full-funnel, not just a reach buy
Audio gets sold as an awareness channel and then measured like one, which is how it ends up with a small test budget and no route to growth. We plan Spotify the way you would plan any performance channel.
That means a prospecting layer doing the heavy reach lifting, a mid-funnel layer built around genre, playlist context and podcast topics, and a lower-funnel layer using the Spotify Pixel and web traffic or app install objectives to bring people back.
- Prospecting, retargeting and app or web conversion layers planned as one system
- Spotify Pixel implementation and event mapping so conversions are actually recorded
- Frequency capping so the same listener is not worn out inside a week
- Incrementality thinking, not last-click attribution applied to an audio channel
Creative is the biggest lever in audio
In a channel with no visual to carry the message, the script is the media plan. A weak thirty seconds cannot be fixed with better targeting, and a strong one can carry a campaign that is otherwise unremarkable.
We write to the recommended length rather than cramming, cast voices that suit the audience instead of the brand guidelines, and produce enough variants that you can actually learn something from a test.
- Scripting to Spotify's guidance of around sixty five words for a thirty second ad
- Voice casting, direction, recording and mixing to broadcast standard
- Companion display units, Canvas loops and in-feed video built alongside the audio
- Multiple variants per campaign so testing is built in from launch
How a campaign runs with us
No long onboarding, no discovery deck that repeats your own brief back to you.
Qualify and scope
A short call to work out whether Spotify suits the objective at all. If a different channel would serve you better we will say so, because a campaign that cannot work is not worth taking on.
Audience and media plan
Genre, playlist context, podcast topics, demographics, location and language mapped to a budget split across funnel stages, with a clear view of what each layer is for.
Creative production
Scripts, voice, music, sound design and video. Delivered to Spotify's technical specifications with the variants needed for a real test, not a single execution.
Build, launch and quality check
Campaign structure, pixel checks, tracking parameters and a pre-launch review before anything spends.
Optimise and report
Weekly optimisation on delivery, frequency and creative performance, with reporting written in plain language rather than exported screenshots.
Every placement Spotify sells, planned and produced
Different formats do different jobs. We pick the mix around the objective rather than defaulting to whatever is easiest to produce.
- Audio ads
- Canvas for ads
- In-stream video
- In-feed video
- In-feed display
- Leaderboard display
- Carousel ads
- Podcast ads
- Sponsored playlist
- Homepage takeover
- Spotify Ad Exchange
Platform figures and specifications quoted across this site come from Spotify Advertising and Spotify's published quarterly results. They change, so treat them as a starting point and check the current documentation before you plan a budget.
Answers to what brands usually ask first
Written for people evaluating the channel, not for search engines. If it saves you a call, that is fine by us.
How much do Spotify ads cost?
Minimums, how the auction works, what actually drives your effective cost and how to budget a first campaign.
Read the guideHow to advertise on Spotify
The routes to market, from self-serve in Spotify Ads Manager to managed buys and programmatic, and which suits which budget.
Read the guideSpotify ad specs
Current audio, video and display specifications in one place, including loudness, file types and companion image sizes.
Read the guideSpotify advertising, answered
What does a Spotify ads agency actually do?
Three things. It plans where your budget goes across Spotify's formats and audiences, it buys and manages the campaigns day to day, and it produces the creative those campaigns need. Plenty of agencies do the first two and hand you a creative brief for the third. We do all three, which is the part most brands find they were missing.
Do you produce the creative or do we need a separate studio?
We produce it. Scripts, voice casting, recording, music, sound design, video edits, Canvas loops and companion display units are all part of the engagement. If you have an existing creative partner we are happy to work to their assets instead, but you do not need one.
Is Spotify only worth it for music brands?
No. The audience on Spotify is a general consumer audience, not a music-industry one. The channel tends to work well for brands with a clear consumer proposition and something worth saying out loud, which covers retail, food and drink, financial services, apps, travel, education and plenty besides.
What budget do we need to make this worthwhile?
Spotify's own pricing page lists a minimum of around two hundred and fifty dollars to start a self-serve campaign, but that is a platform floor rather than a sensible plan. A meaningful test needs enough budget to reach a defined audience at a frequency that registers, plus the creative to test with. We will tell you honestly on the first call whether your budget clears that bar.
Can you run Spotify alongside our existing paid media?
Yes, and it usually works better that way. Audio is strong at building recall in moments other channels cannot reach, and that recall shows up in the performance of your search and social activity. We plan Spotify as part of the mix rather than as an isolated line item.
Where are you based and who do you work with?
We are UK based and write in British English by default, though we work with brands internationally. The quickest way to find out whether we are a fit is the enquiry form, which takes about two minutes.
Tell us what you are trying to sell and to whom
A short qualifying form, about two minutes. It tells us the objective, the budget range and what creative already exists, so the first call can be useful rather than exploratory.