Merch Funnel in Edinburgh

On the Launch tier, you fund ad spend directly and we manage it on your behalf. On Amplify and Headline plans, we discuss the right budget strategy for your goals and release cycle as part of onboarding.

Competition for fan attention varies across Edinburgh, but paid advertising remains one of the most reliable ways to build a genuine local following quickly. We will assess the landscape as part of your funnel strategy.

Yes. The Edinburgh scene has its own dynamics, venues, promoters, and audience behaviours, and we factor that in when building your funnel and ad targeting. We work with artists and managers across the UK.

Yes. We work across the full spectrum — from solo singer-songwriters and emerging unsigned acts through to indie labels managing rosters of multiple artists. Headline tier plans are scoped to your label or roster requirements.