Merch Funnel that builds real fans

Done-for-you merch funnel built around your release schedule, your venues, and your goals. Not a template — a system that works for how music actually gets marketed.

Get in touch
Our approach

Why our merch funnel is different

We start with your music and your audience, not the platform. Before we do anything, we understand your release cycle, your existing fanbase, and what a genuine result looks like for you at this stage of your career.

  • Funnel built around your actual release schedule and gig dates
  • Audience research before a single pound of ad spend
  • Email sequences that sound like you, not a corporate newsletter
  • Landing pages with audio, video, shop and mailing list integration
  • Clear reporting on what is growing and what we are doing about it
Artist working on merch funnel strategy
How we work

From first click to lifelong fan

Discovery

We get to know your music, your audience, and your goals before building anything.

Funnel design

A custom plan built around your release calendar, ad channels, and email sequences.

Build and launch

Landing pages, email flows, ad creative and tracking — all set up and live within two weeks.

Optimise

Continuous testing based on real audience data, with regular updates from your account manager.

Scale

Once we have a formula that works, we grow it consistently alongside your music career.

Locations

Merch Funnel across the UK

We work with artists and labels in every major UK city, with local market knowledge to back it up.

London Manchester Birmingham Leeds Glasgow Liverpool Bristol Sheffield Edinburgh Newcastle Cardiff Nottingham Leicester Southampton Portsmouth
View all locations
By artist type

Merch Funnel for every type of artist

We tailor every funnel to your genre, career stage, and audience — because indie folk and underground techno require very different approaches.

Singer Songwriters Unsigned Bands Indie Artists Rock Bands Pop Artists Hip Hop Artists Electronic Artists Folk Musicians Metal Bands DJ Producers Bedroom Producers Acoustic Artists
Common questions

Frequently asked questions

Our plans start at £497 setup with a £297 monthly retainer for independent artists, up to full-stack funnel builds from £3,500 for signed artists and labels. We will give you a clear, itemised quote after understanding your goals and release schedule.

If your mailing list and social following have not grown measurably within 90 days of your funnel going live, we keep working at no additional charge until they do. No asterisks.

Yes. Ad copywriting, social content, email copy, and landing page content are included in your plan. For photography and video, we can advise on briefs or work with your existing assets.

Yes. We work across the full spectrum — from solo singer-songwriters and emerging unsigned acts through to indie labels managing rosters of multiple artists. Headline tier plans are scoped to your label or roster requirements.

Related services

We also manage

Music Marketing Funnels Artist Marketing Band Marketing Music Advertising

Ready to talk about your merch funnel?

Get in touch and we will have an honest conversation about what is possible for your music career right now.

Get in touch hello@musigrow.com