Fan Acquisition for Record Labels

Done-for-you fan acquisition built specifically for record labels. We understand your audience, your release dynamics, and what a genuine fanbase looks like at your stage of your career.

Get in touch
Built for record labels

We understand the record labels market

Building a fanbase as a record label requires a different approach to generic digital marketing. We understand the platforms your audience uses, the type of content they engage with, and the funnel mechanics that actually convert listeners into subscribers, ticket buyers, and merch customers.

  • Ad targeting built around record labels audiences specifically
  • Email sequences timed around release and gig cycles
  • Landing pages with audio and video that match your aesthetic
  • Mailing list and subscriber growth that you own

Recommended plan

Artists and companies at this level typically work with us on our Headline tier — bespoke funnel architecture scoped around your roster, release calendar, or touring schedule. Prices start from £3,500.

Music marketing for record labels
How it works for record labels

A connected funnel built around your music career

Attract

Targeted ads, social content, and creative that reaches the right audience for your music.

Capture

Landing pages that convert listeners into mailing list subscribers and social followers you own.

Nurture

Email sequences that build genuine relationships around your gigs, releases, and merch.

Convert

Campaigns that turn subscribers into ticket buyers, merch customers, and lifelong fans.

Grow

Compound growth with each release as your funnel learns what your audience responds to.

Locations

Fan Acquisition for Record Labels across the UK

London Manchester Birmingham Leeds Glasgow Liverpool Bristol Sheffield Edinburgh Newcastle Cardiff Nottingham Leicester Southampton Portsmouth Coventry Reading Bradford Brighton Plymouth
Common questions

Frequently asked questions

Results vary depending on your current following, release frequency, and goals. Most Record Labels we work with see consistent mailing list and social growth within the first 90 days, with stronger compounding results on each subsequent release or gig announcement.

Our plans start at £497 setup with a £297 monthly retainer for independent artists, up to full-stack funnel builds from £3,500 for signed artists and labels. We will give you a clear, itemised quote after understanding your goals and release schedule.

Your funnel is built around your specific career stage and goals. For Record Labels, that typically means building an audience at the top through targeted ads and content, nurturing them through email sequences around gigs, releases and merch, and converting them on custom landing pages built to grow your subscriber base.

We run campaigns across Meta (Facebook and Instagram), TikTok, YouTube, and Spotify Ad Studio depending on your audience and goals. We will recommend the right mix based on where your potential fans actually spend their time.

Ready to grow your fanbase as a record label?

Get in touch and we will have an honest conversation about your goals and the right funnel for where you are in your career right now.

Get in touch hello@musigrow.com